Introduction
Most of us probably never think about hospitals as businesses with marketing teams and customers. They’re just there when we need them, which hopefully isn’t often but hospitals and clinics are big businesses. Getting patients in the door is a major priority & to make it work, your hospital needs to be as welcoming and trustworthy as possible.
In other words, you need a strong reputation.
Considering the above facts, Hospaccx team helps in hospital marketing. This is macroficial study of ‘Reputation Management for Doctors & Hospitals’ if you want to get into more detail you can contact
What is reputation management?
Your reputation is basically what people say and think about you & managing that reputation requires effort on your part.
Importance of hospital’s reputation
A good reputation is a must for any business including hospitals and doctors’ practices. In fact, the health industry presents a few key characteristics that make your reputation especially important.
Need for maintaining Good Reputation
- People are anxious
Sometimes, doctors scare people. Nobody’s dancing with joy about their upcoming trip to the hospital.
While you can’t change the way people feel completely. A healthy reputation can inspire confidence and calm. When people see that you’re professional and have a clean track record (with no scary complaints), it makes a big difference.
- Your patients’ health is personal
Perhaps more than any other service, hospitals deal with people in private, vulnerable states. They need to know that they can trust you and that you’ll take care of them.
- Patients rely on reviews
Majority of the people check review sites before choosing a healthcare professional. Prospective patients can then easily compare options, and find the doctor with the best reputation. Many of patients would choose a doctor outside their insurance network, based on reviews.
If so many people choose to rely on ratings to choose their doctor, you need to be sure that your ratings are fair.
- Health is getting expensive
Lot of people worry about healthcare costs.
Its not a good idea to drop down your prices, or even mention your prices online. Instead, be aware that people are shelling out significant money for your services and they will have no issue looking elsewhere if they feel that this money isn’t well spent. You need to protect your reputation. That’s where reputation management comes into play.
Knowing what people say about you online
This can simultaneously be very simple and quite difficult. On the one hand, people’s comments are open to everyone online. It’s never been easier to find out what your customers or patients think about you.
On the other hand, these comments are scattered everywhere. It can be hard to closely monitor what people say about your hospital when they have so many outlets. They’re probably not going to calmly deliver their feedback at your reception. Usually, people say whatever’s on their mind on social sites (news, blogs, forums, and countless other sites). Health review sites give you the opportunity to learn more about patients and what they think of your service.
Actively improve your reputation online
Once you’ve figured out what people say about you, you may want to do something about it. There are positive steps you can take to actually improve your reputation.
The key thing to know is that you do have to be hands-on, and it can make a big difference.
How to protect and improve your hospital’s reputation
Enough of the what and the why, let’s get into the how. As we saw above, you first need to understand what people are saying about you, and then respond to try to improve these comments and build a stronger reputation.
We can this down into three mean sources of information:
- Health review sites
- Social media
- The news
How to respond to negative reviews
Majority of health review site users expect a response to their bad review. Your provided response should be polite, balanced and you show that you’re listening, you may be able to undo some of the damage done & it should be kept in mind that you’re not only talking to that one patient, people look for new doctors on these sites. Others will see that you handle complaints professionally, which reflects well on your practice. you should respond to negative comments, but you need to do so wisely.
How to generate positive reviews
Another strategy is to build up a mountain of positive reviews to offset any negative ones. If your profile is littered with satisfied patients, those one or two unhappy ones will seem like the exception. This is where your current loyal patients can really come in handy.
These five steps can be done to encourage patients to leave reviews:
- Optimize your online profiles. Make sure that the information about you on review sites is accurate, with up-to-date images. If it’s not, request changes.
- Use offline tactics. Put brochures and other reminders in your waiting room about your good reviews. Keep your reviews front-of-mind for patients as they leave your care.
- Provide personal, standout service. The best way to get good reviews is to offer a good service.
- Respond to reviews. Engagements lead to more conversations, and that’s the goal. Resolve issues, show gratitude, and make sure that patients know that you appreciate their thoughts.
- Follow-up on reviews. This is especially valuable for negative reviews, but it can also generate more positive ones. It’s not enough to simply reply to a complaint. Call or email patients following their review and make sure that their issues are taken care of.
Conclusion
To conclude, Reputation is what people think & say about you as well your healthcare organization. Maintaining Reputation plays an important role. After figuring out what patients say about you, it is very crucial to tackle negative reviews smartly & politely.
Are you finding any difficulties in managing your healthcare organization’s reputation? We can help you in same, below are the hospital marketing services that we offer:-
- Competitor Analysis
- Packaging / Repackaging of services
- Analysis of patient feedback
- Promotional Activities
- Brand development
- Image and Identity development
- Profiles, Brochures/Pamphlets
- Patient Information Communication
- Web Content
- Website development
- Digital Marketing
- Public Relations
- Presentations
- Reputation Management
It is the superficial and macro level study for more details kindly contact Hospaccx Healthcare business consulting Pvt. ltd on or hospaccx.india@gmail.com or you can visit our website on https://hospaccxconsulting.com/
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