HEALTH & WELLNESS BUSINESS MODELLING

At present, the worldwide wellness industry is valued at an astonishing USD 4.2 trillion and according in India, this figure is estimated to be INR 490 billion. Raising market consciousness, rising disposable incomes and a desire among the millennial population to change their lifestyles for the better have provided an unparalleled boom to the wellness sector across the globe.

The Indian wellness industry growing at 12 per cent per annum is expected to get a further boost in the coming years. India has the potential to become a health and wellness hub.

India’s health and wellness market currently are characterized by high investment levels, enhanced customer awareness, and high-end integration of technology. Consumers are focused on using the right goods and services and paying more attention to holistic well-being and preventive healthcare.

The market has expanded that includes health and nutrition, yoga and fitness, preventive healthcare, and even wellness tourism. Wellness being the lucrative sector for tourism, the government of India has also taken an active interest in promoting wellness activities such as yoga among individuals, with special classes among school children for general holistic growth.

The spa industry was another domain that fueled the advancement of wellness in India, and it continues to grow at a remarkable pace. It is expected to hit INR 1.5 trillion by 2020 from INR 85,000 crore in 2014-15.

Setting up a Health and wellness centre is complex, expensive and tedious job.

Are you planning to build or restructure a Health and wellness centre in India? Are you looking to find out which part of the city is best to venture in or what all facilities are available and what all should be planned for a new setup? Hospaccx Healthcare Consultancy has mapped all on major players in terms of Health and wellness centre scenario in India. We can help you to design your dream project.

 

1. BUSINESS MODELLING : 

The term business modelling refers to the strategy of an organization to make a profit. It determines the goods or services that the company plans to provide its target market defined, and any expected expenses. For both new and existing companies, business models are relevant. They help new, emerging businesses attract investment, hire talent, and inspire leadership and employees.

A business model is a company’s core strategy for profitably doing business. We at hospaccx provide various services under the context of business modelling for the profitability and smooth functioning of your business.

 

1. Market Entry Strategy And Growth Strategy : One of the most challenging aspects in any sector is maintaining market growth and designing a well thought out business strategy after undertaking detailed research. Market entry is a very complex and difficult procedure which consists of various stages like strategy and legal analysis, analysis of key aspects, collection of relevant data, feasibility of plan etc.  We help our customers achieve niche possibilities that are aligned with their end-goals and provide substantial differentiation and optimization solutions.

Our strategy, backed by a nuanced understanding of the healthcare landscape, involves extensive study and analysis carried out by our senior team. From recognition of needs to model development, pilot execution and scaling-up strategy, we provide end-to-end support to our clients.

 

2. Market Research And Insights: Hospaccx is one of India’s leading research and insight companies in the healthcare sector with in-depth knowledge of various aspects ranging from overall business and service delivery to marketing and sales.

Having carried out a large range of complex market research projects for various pharmaceutical firms, suppliers of global equipment & devices, medical colleges, healthcare institutions ,many corporate hospitals, health and wellness centres  we have an established track record of being able to provide highly relevant and actionable insights.

 

3. Patient Experience : The most effective, and therefore the least expensive medium for attracting new clients, could be word-of-mouth referrals. It is well known that a patient and his family’s overall experience is influenced by several variables that are not limited to only clinical results.

Focusing on patient care may be the real competitive advantage as clinical findings hit a near parity condition. We begin with a simple and efficient measurement metric and formulate a framework for organizational integration in the sense of a closely aligned management emphasis.

HEALTH & WELLNESS MARKETING

Marketing is basically the ideas, initiatives and activities that help make a business better. This includes increasing revenues, growth in terms of business expansion and most importantly increasing profitability.

With growing competition in Healthcare industry, it has become increasingly important to employ creative marketing tactics that cut through the clutter and deeper relationship with your patient population. Marketing a Health and wellness Centre can be an overwhelming undertaking.

We help you market your newly established Health and Wellness Centre to make patient aware of the services provided and create a buzz about the facility in the market.

Our team of Healthcare Marketing specialist work together to fulfill your goals. We continuously monitor your campaigns and provide access to your marketing results.

We provide a complete Healthcare Marketing services. Some of which include:

Digital Healthcare Marketing: In this service of ours we market your newly established Health and wellness Centre digitally by paid search, creative programming and development, social media advertising, reputation management and performance reporting.

Marketing Audit and plan: We review your marketing strategy thoroughly, analyzing every step critically including website, digital marketing, traditional advertising, patient satisfaction and public relations. Based on the findings we prepare a detailed report to have an effective next step towards targeted marketing.

Activities to enhance sales: Our team members focus on particular market or particular client, often to get targeted revenue number. We set goals which target the customer base in the new market with the sales strategies.

Healthcare Branding and Advertising: It is important for organization’s success. For very creative and experienced branding teams help you design logo, name and brand standards. We promote your Health and wellness service on both online and offline mode. We expertise in advertising your services traditionally by the use of broadcasting, newspapers and magazines. We often club digital and traditional marketing to achieve maximum ROI for our clients.

Product/ Service Management: We try to know the demand of consumer market. We conduct this by doing cost consideration, legal approvals, and regulatory adherence to the service or product provided.

We as a team always consider following points while marketing your business strategies:

 

• The current state of business is known by doing SWOT analysis.
• The current state of overall industry and growth projections.
• Primary and secondary sources of business development.
• The profile of the patients.
• New and unexplored Market opportunities.
• The cost areas and possible areas of cost savings.

Deliverable:

Hospaccx, by this service of ours aims at delivering a good market image of your newly established healthcare facility. We work hard to promote your Health and wellness Centre by considering it ours.

Our ultimate mission is to grow your brand and deliver tangible results.

Best Health and Wellness resort Planning and Designing

We design your what you imagine!

The field of healthcare designing is extremely exciting and rewarding. The health and wellness resort should be designed in a way that it can improve overall health of the community. A well designed and constructed health resort promotes social interaction, physical activity, and making healthy lifestyle choices.

Our Architects design Health and wellness resort which meet all the requirement to support total wellness facilities. It involves planning and designing of all the available spaces like to refresh and rejuvenate the members total wellness, wellness spas, massage rooms, an herbal wrap room, meditation room, hot and cold pool, gym spaces, aerobic fitness room, multipurpose classroom, walking/running tracks and living spaces. We are well acquainted to design the Health and wellness resort matching the Quality standards Set up by Local Government Authorities.

We plan to design the resort with best possible layout in the available space and in budget limits.

What Does it Include?

To come up with most comfortable and user- friendly place for caring and fitness of health seekers, we include following heads in our planning reports:

 

• Area Requirement: It give the details of area requirement of each room space according to the set standards.
• Work Flow Plan for functional efficiency and comfort: A complete blueprint of the venture is provided in order to have a clear portrait of work flow plans.
• Engineering and research service support: Assistance is provided to conduct other supporting activities which ultimately contributes in process functioning.
• Operational Policies: The policies which are mandatory and of great significance in working of the setup are covered under this category.
• Site Parameters: Various parameters like the climate, soil, water system, drainage system, and other environmental factors are identified and analyzed.
• Flexibility for futuristic technology absorption and expansion.

Major Services

Master Planning and Campus Design: Healthcare planning and designing is not an easy process and therefore requires lot of efforts, knowledge and skill. Master plan is a comprehensive document which gives us an idea what would actually be constructed. Under this service we provide a detailed assessment of the available space, fund requirement, its allocation and future projection of the performance.

 

• Strategic planning and assessment: The facility is initially designed considering promoter’s demand and vision. Under this service we provide current and future financial projection for your Health and wellness Centre. A complete statistical trend, energy conversation mechanism and number of staff required are planned.
• Conceptual site planning: A detailed assessment of site is conducted which analyses its proximity, soil condition, connectivity, nearby locations and all the legal norms. Assessment of daily customer flow and their approximated length of stay is also calculated.
• Interdepartmental planning and design: A complete room wise structural drawing specifying functionality and flow of health and wellness resort with major entry and exit points are planned. It also identifies all the critical zones of the resort.
• Physical set-up, Evaluation and Recommendation: Assistance is provided to construct the facility, progress of the work is monitored and recommendation to overcome constraints are made.

Medical Planning Services: Hospaccx healthcare consultancy helps you at every stage of your project starting from concept analyzing to commissioning of facility infrastructure. While designing your dream project of healthcare facility budget and promoters’ vision should be always kept in mind. Feasibility and socio-economic condition of the location is analyzed, competitive environment is studied and legal norms and procedures are mentioned. A complete set of drawing is then planned and presented.

Turnkey Architect Design: Turnkey Architecture involves offering all services to all people. Drawings of individual department of the facility are made keeping in account major factors like number of departments, customer flow, location of site, city etc.

The Services provided under this are:

 

1. Conceptual drawing: Our expert architect and engineers draw an initial set of free hand layout which can be used for exploring initial ideas of design for every department.
2. Structural drawing: This shows the details of the resort, how it would be built. It includes foundations and dimensions, framing details, wall section and all the necessary information which can be used as a guide while constructing the facility infrastructure.
3. Furniture drawing:  This includes the details of entire furniture used in the health and wellness resort. The chair, tables, desks and all the interior facility required are planned under this set of drawing.
4. MEP: It includes Mechanical, Electrical and Plumbing designs of a healthcare facility. We provide the best possible design of MEP as per the space availability and promoter’s demand. We deliver the best by using quality products and considering overall light and plumbing requirement, which also contributes in saving energy.
5. Lobby Design: It includes the interior and dimensions of all the connecting area of the wellness resort. Our architects make the best use of the space available to design and implement aesthetic ambience, which is pleasant for health seekers, visitors and staff.
6. Elevation: It is the view of the building seen from one side; it is most commonly used to provide the view of building from outside. Thus, we provide complete external elevation of the facility.
7. 3 D views: A complete 3D view of facility is provided to our clients so as to have the idea of how the infrastructure would be designed.
8. Walkthrough: Hospaccx provide you a complete walkthrough of the infrastructure. It helps our client to have a clear image of what the completed building and its interior will look like. You can take a virtual tour, travel through the corridors and explore different departments inside the building.

Health and Wellness Resort Design Review: Hospaccx healthcare consultancy has a team of qualified Healthcare architecture, Facility Planner, and clinical planners who critically review the designed layout of the facility as per the set norms and standards to avoid the chaos and problems during the time of construction. They consider all the legal, accreditation, and safety norm while reviewing the designs.

Remodeling/ Renovation/ Expansion Services: With increasing healthcare demand, renovation and remodeling of existing services in the facility is of prime importance. It helps in maintaining the flow of visitors by installation of latest healthcare technology. For renovating or expanding of your wellness resort the team of Hospaccx follow a planned approach and analyze the current status. After critically examining the current status, future expansion, remodeling or renovation is planned, discussed and executed well.

Methodology

We at Hospaccx help you chase your dreams by making it ours, for the same we conduct detailed site analysis of the proposed location to have a clear picture regarding the pros and cons of the site.

This involves proper assessment of site by studying the soil condition of the surrounding, Water and Drainage system, Environmental impact, Traffic flow management, Waste Management, etc.  which can be achieved by conducting surveys and site visits.

The information collected by this is utilized to plan an ideal layout of a design of the resort.

Deliverables

By having efficient planning and design protocol we aim to deliver the following:

We deliver complete set of conceptual and furniture drawings for each of department (Consists of 18 set) of your facility.

Best Structural Design: This Include Complete structural framework of the complex specifying the layout, intended space for each department in form of detailed construction drawing.

Interior Design: We plan most attractive and unique ambience for your project considering the ideal space requirements of each department including, massage rooms, pool spaces, gyms, aerobic fitness room, meditation room and living spaces.

Supporting Facilities Design: It includes the planning of electrical, mechanical and plumbing systems in the wellness resort which are very significant for proper functioning and effective delivery of services.

HEALTH & WELLNESS PROJECT MANAGEMENT CONSULTING

Are you looking for on-site assistance to complete your project? In this service of ours we provide the most cost- effective and expert staff on-site to execute the project most efficiently. We offer one of the effective management solutions to increase and improve the efficiency and outcome of a project in construction. Our well-trained consultants manage the project by application of their knowledge, skill and experience at every stage. During the time of construction our team assist with coordinating with vendors and help identify contractors to deliver right material at best cost.

What does it include?

The service of project management consulting covers following

 

• On-site Project Management: A qualified and trained employee is appointed to assist the working and coordination of tasks at the construction site of the venture.
• Supervision of construction supplies and materials: A timely check and reporting of supplies is necessary to keep working and avoid shortage of materials during work. Thus, we help you in this by providing assistance in supervision of this task.
• Cost-estimation of the project: We help our clients in the process of predicting the quantity, cost and the price of the resources required by the scope of the project.
• Quality Check of the construction: We assist in inspection of the products to identify and correct defects. We ensure that the construction of the building is done as per the pre-defined norms and follows every criterion.

We always aim to deliver you the services within your budget limits for which we believe in contacting your local contractor as well. For this purpose, we have, Qualified contractor, cost estimator and construction manager who will be available during different phases of the project.

Methodology

We at Hospaccx believe in providing the handhold till the end of your project. We work keeping in contact all the stakeholders to ensure smooth deliverance of the service. The pre-prepared project schedule including all the SOP, Safety and quality norms, construction layout etc. serves as the reference manual during this period.

Deliverable

This service aims to deliver you an assistance to manage between different vendors and contractors at your site location. We help you complete the entire project keeping in account the time, cost and quality to be up to the mark.

HEALTH & WELLNESS EQUIPMENT PLANNING

Equipment planning is a very important process at the project stage of any Healthcare Facility. Even a slight variation in costs or delivery schedule of Equipment can cause major impact on financial viability of the Health and wellness Resort. Planning for an equipment ensures that the equipment provided to perform a specific activity is selected, supplied and ready for use in most effective and efficient manner.

We at Hospaccx, plan for the equipment required at the Health and Wellness Resort which are fit for purpose, within the budget, procured and delivered and commissioned in accordance with project builds program.

We have a cohesive team of project managers, architects, and other associated healthcare planners such as equipment planners who vigilantly balances your requirement available against healthcare technology, budgetary targets and design and construction process.

What does it include?

We through our strong connecting network try to come up with best possible plan for your Equipment technology for your Health and Wellness Resort which fits into the defined budget and brings efficiency.

 

• Equipment Technical Specification: A Good Technical specification will give the supplier scope to provide the best offer.
• Negotiation and procurement of equipment: We communicate with our Equipment partners with the desired outcome to reach a mutually satisfactory agreement and help you procure the devices at best possible cost.
• Delivery Coordination: We provide assistance for managing the distribution and shipment schedules and ensure that the devices are thoroughly inspected for quality. We try to coordinate with concerned companies to avoid delays and manage complaints.
• Inventory Audit: This is done to check the availability of Inventory and to match the financial record and actual count of equipment. This makes sure the availability of right medical equipment at right time.
• Procurement Management: It helps in acquiring equipment from preferred vendors, within your budget, either on or before deadline. It invoices sourcing, requisition, ordering, inspection and reconciliation.
• Equipment Installation Supervision: This helps in supervising during installation of any new medical equipment. Advice on start-up procedure, maintenance and installation are provided.
• Budgeting and Need Assessment: A complete assessment on the budget and need of the equipment is done to avoid unnecessary expenditure.

Methodology:

Equipment planning involves equipment survey, budgeting, selection, technical specification and procurement of the equipment. The primary objective of any project lies in understanding the needs.

Equipment Assessment: An audit of existing minor and major equipment is done in order to evaluate its efficiency and functionality. By conducting these Audits, the efficiency and useful life of current equipment is evaluated, list of new equipment required are prepared considering the budget.

Budget preparation: We prepare budgets according to the requirement of our clients. We conduct interviews to understand equipment preferences, concerns and priorities. Architectural reviews are also conducted in order to have overall picture of function and design of building and equipment.

Equipment Specifications: A document is prepared specifying the specification required by the equipment which is also known as construction document. After this document is finalized, specification is prepared in Bid- package format and bidders list are created, Contract is assigned to lowest bids.

Procurement: The purchase of equipment is basically most costly part of the process. We aim at procuring the equipment with lowest cost considering the preferences and priorities.

We work in a team with a sound coordination with the architect, general contractor and the design team to efficiently manage the performance of manufacturers and vendors to ensure safe delivery and timely installation of your equipment.

Our team of equipment planners and procurement experts work directly with your Feasibility experts, Engineers, Architects and MEP consultants to understand the roll out of the Health and Wellness facility planned and to effectively install equipment at right stage.

Deliverables:

By the process of Equipment Planning, we plan to procure best Quality and Pocket-friendly equipment for your Health and Wellness facility. We conduct audits for the existing equipment, prepare specifications, procure the most efficient equipment, coordinate delivery and installation and finally monitor it’s working.

HEALTH & WELLNESS HR AND TRAINING

For an organization to work efficiently it is important to recruit right human resource at the right place. Identifying the potential of the individuals and hiring them for a proper task has supreme value. We at hospaccx, provide a proper staff recruitment procedure and further training them to work efficiently and adopt the work culture of the organization. Our professionals rightly identify the requirement of human resource in every department and plan a proper training schedule for existing and newly recruited staff.

What does it include?

Under this service of ours we provide assistance in each and every human resource management and training activities. Few of them covers:

 

• Human Resource planning: We plan human resources for your venture which fits best while employees and jobs while avoiding manpower shortages or surpluses.
• Recruitment: We source candidates from premier institutes having quality educational background to fulfill the need of diverse talent pool. We help in hiring healthcare assistants, Gym trainers, Dieticians, and other fitness experts for your Health and Wellness Centre.
• Formulating HR policies, system and procedures: HR policies are prepared by understanding the motives of departments. It mentions about employment contract, wages, termination of employment, leaves and public holidays.
• Performance management: We help in monitoring and evaluating the work of an employee. This helps in making the organizations environment friendly enough for employees to produce the highest quality work most efficiently and effectively.
• Training and Development: By this service we aim to provide educational activities to enhance the knowledge and skills of the employee along with providing information and instruction on how to better perform task.
• Reward management: We assist in analyzing and controlling employee remuneration, compensation and all other benefits and incentives.

Methodology

Our HR team for recruitment of appropriate candidate, work to do the profile brief of every department and match the most suitable person considering the background, location and environment to make their new job location easy to adapt. We collaborate with other healthcare facilities and wellness Centers to hire skilled staff and fill the permanent and temporary vacancies across the country.

Designing of training modules is done by well qualified HR personnel to train the existing staff of the Health and wellness Centre. It helps in periodic polishing and enhancing of skills of the employees which actually leads to quality output and smooth functioning.

Deliverable

We provide training modules and complete layout for the existing and newly joined staff.

Formulate HR policies, system and procedure for specific department highlighting the area which is of great importance to that sector.

Critical evaluation of performance of each staff and mentioning the areas of improvement which increases the efficiency of delivering of services.

Thus, Hospaccx can help you with every phase of your HR requirement, management and training activities.

HEALTH & WELLNESS FUND RAISING

Do you need Monetary assistance to start your Health and wellness facility? We, the team of Hospaccx are ready to help you with this and raise funds to fulfill your dreams. It is important to consider organizations’ business plans, future growth plans, future financial growths, current and past records during selecting the type of funding.

Facing financial issues in carrying out a project is normal, but stress giving. We provide complete assistance in raising funds for your Green field and Brown field Projects. By our large network of recognized and trusted bank partners and private investors who willing and are ready to invest in your project are contacted and the most suitable to the client is considered.

The process involves all the legal considerations and is documented well for future references to maintain the transparency and forthrightness.

A complete study on the background of financial status is done to get exact amount of requirement and know the future aspects.

We keep in mind few points while partnering with our investors as first determining the Philanthropy development strategy, research our fundraising prospects, Equipping the fundraiser with a tool, Prioritizing stewardship with the donor and keeping all the legal policies in mind.

Following this helps in developing trust with the client as well as the fund provider which is beneficial in long run.